Who I am

I’m Risto Pukki — a strategic business development leader and board-level sparring partner for companies that need growth, profitability, and execution discipline in technical B2B services. I’m known for translating strategy into operating reality: priorities, offers, sales motion, governance, and measurable outcomes.

Board professional, board member

My focus: board work

I’m specifically interested in board roles where I can help owners, CEOs and leadership teams make better decisions — faster, clearer, and with measurable follow-through. I bring an operator’s perspective to the boardroom: strategy that can be executed, governance that supports growth, and a disciplined way to track what actually changes.

I’ve completed the Aalto EE Board of Directors Programme and I currently serve in a governance role in a school board context, which reflects my long-term commitment to board work.

I combine strategic thinking with hands-on execution experience in international technical B2B services:

Governance-ready clarity: concise reporting, clear ownership, decision proposals with alternatives and risk view.

Commercial strategy & growth: packaging scalable services, sharpening value propositions, improving sales effectiveness and strategic account execution.

P&L and operational discipline: leadership experience across sizable organizations and profitability-driven decision-making.

AI as a revenue engine: I created and implemented an AI strategy in an international company; in the first year, AI-attributed revenue reached double-digit percentage of total revenue.

What I bring to a board

What I do today

In my current VP scope, my mandate is to convert strategic opportunities into won deals and develop the continuous services platform — including service products, value propositions, processes, tools, and business models — across geographies.

Strategic deal governance: steering the most important solution sales cases, shaping proposals to be profitable and sustainable, and building a pipeline that converts.

Service productization at scale: building the global playbook for service products and entry offers, value propositions, processes/methods, tools, and business models.

Leadership and capability building: leading global functions and coaching leaders to find growth beyond “business as usual.”

Planning & performance follow-up: owning Business Plan follow-up (Must Win Battles, key activities) and global budget control—so priorities translate into measurable progress.

Cross-service synergies: coordinating across service areas and geographies to maximize reuse, leverage, and margin.

Companies scaling B2B services internationally.

Leadership teams that need commercial traction and a stronger operating rhythm.

Organizations that want AI to show up in revenue, not just experimentation.

Boards that value pragmatic execution, measurable outcomes, and constructive challenge.

Where I can add the most value

Board professional, board member

If you’re looking for a board member who combines strategy, commercial growth, and AI-enabled transformation with execution discipline, I’m open to board discussions.

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