Board member · Advisor
Strategic growth for technical B2B companies
17+ years scaling technical service businesses, building commercial models, and turning AI into measurable results. Open to two or three board and advisory engagements with ambitious growth-stage companies.
Where I can help
Four areas where I create the most value.
Growth at scale
From early product-market fit to multi-country P&Ls. I’ve led both turnaround and scaling phases of technical service businesses.
AI as a revenue lever
Embedding AI into service delivery so it drives measurable revenue — not just internal efficiency.
Commercial transformation
Rebuilding pricing, packaging, and go-to-market so growth holds when the market shifts.
International B2B services
Nordic and EU growth playbooks for engineering, technology, and AI-led services.
What I’m looking for
A clear filter for the right conversations.
Stage — Growth-stage B2B companies past product-market fit, scaling commercially.
Sector — Technical and engineering services, AI-led B2B SaaS, marketplaces and platforms.
Geography — Finland, Nordics, and EU-bound companies.
Role — Board member (NED), advisor, or advisory board chair.
Cadence — Two or three engagements alongside my current operating role.
Track record
Operator and founder seats. Both teach you what works.
Vice President, Etteplan
Member of the TCS Leadership Team at Etteplan, a 3,800+ person engineering company across 7 countries. Eighteen years at Etteplan — from product development engineer to VP, building and scaling service solutions in Finland and across the Nordics. Earlier hands-on welding engineering at Patria and M-Components.
Founder, Kumipyörät
Finland’s first peer-to-peer freight marketplace, live since 2026. Building a consumer marketplace from zero — product, brand, and EU-ready architecture.
Board member, Puistola School (Helsinki)
Active local governance.
Aalto EE Board Programme (2022)
Certified board education from Finland’s leading executive institute.
HHJ Certification
Completed — Finland’s standard board director certification.
Education
MBA, University of Wales (2012). BSc Engineering, University of Applied Sciences, Finland (2007). Exchange semester at Shanghai University, China (2006).
Contact
Let’s talk.
If you’re scaling a B2B service business and looking for an experienced operator on your board or advisory team, I’d be glad to talk.
Or by phone: +358 50 544 0196
© 2026 Risto Pukki · Helsinki, Finland · FI